Metro Area Employers Challenged To ‘Go-Tober’

By Joel Hillan

LAFAYETTE, Colo. (CBS4) – Local businesses are competing head-to-head to take more cars off the road. The non-profit “Imagine” in Lafayette tops the leaderboard.

“I take the bus in the afternoon two days a week usually,” said Dawn Dieffenbaugh.

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When she’s not taking the bus, Dawn carpools with Wendy Breitenfeld who does payroll at Imagine.

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“Dawn and I have been carpooling for 8 years,” said Breitenfeld.

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She said that during that time the two have become good friends, “It’s been a real nice benefit of sharing the ride.”

The two also share a love for dogs. In fact, Wendy has two dogs that she drops off at a doggie daycare on the way to work.

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“The Great Pyrenees looks for me, she knows my house by now,” said Dieffenbaugh.

Karen Kails is the Director of Human Resources.

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CBS4’s Joel Hillan talks with Karen Kails, Dir. of Human Resources at Imagine

She’s seen the benefits first-hand and pushed for their company to participate in “Way-to-go’s Go-Tober Campaign.”

“We’ve had a lot of employees getting together for carpools that don’t normally socialize together outside of work,” said Kails.

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So what is Go-Tober?

Winna MacLaren with the Denver Regional Council of Governments explains, “It’s a month-long competition where we challenge employers throughout the metro region to motivate as many employees as possible to ditch driving alone and try a new commute.”

So far, Imagine has logged 1,000 such trips taking 10,000 vehicle miles off the road, all while building better relationships inside and out of work.

LINK: Way To Go

Joel Hillan anchors CBS4 This Morning on weekends as well as reports stories for CBS4 News at 5 and 6 p.m. Follow Joel on Twitter @joelhillan.

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