4 The Arts
CBS4 understands the positive impact arts has on our community — it fosters community pride and a sense of belonging, has a positive impact on a community’s economic vitality and enhances the quality of life for everyone in the community.  Throughout the past several months, we’ve seen the impact COVID-19 has had on our arts and cultural communities.  4 The Arts was created to show the importance of arts and culture to our community, to highlight the innovation and creativity taking place within arts organizations as they shift their programs in order to continue serving the community, and to encourage everyone to support our beloved arts and cultural institutions and our talented individual artists.

CBS4 Coverage

See more CBS4 reports on the arts in Colorado.

To learn more about how you can support artists and arts and cultural organizations in our community, please go to:

Arts through it All

Arts through it All

It’s undeniable that artists, cultural organizations and creative businesses need your support, now more than ever, as they face major economic challenges due to the impact of the COVID-19 pandemic. There are many ways you can help the arts sector survive this challenging time, as well as continue to be enriched by Colorado’s artistic vibrancy. Arts through it All is a collaborative campaign led by the state’s leading arts and cultural organizations, including Bonfils-Stanton Foundation, Colorado Business Committee for the Arts (CBCA), Colorado Creative Industries (CCI), Scientific & Cultural Facilities District (SCFD), and several local and regional arts agencies. Learn more at artsthoughitall.org.

Colorado Business Committee for the Arts (CBCA)

Colorado Business Committee for the Arts

Arts and culture are essential to Colorado’s financial and social vitality. Sustaining the arts and creative industries will be critical to our state’s economic recovery and continued quality of life. CBCA advances Colorado’s creative economy by connecting arts and business through advocacy, research, education, leadership development, volunteerism and arts engagement. CBCA has been leveraging the intersection of arts and business to offer resources and trainings to support the creative sector at this time, in addition to facilitating ongoing virtual arts participation throughout the state. Learn more at cbca.org.

Colorado Artist Relief Fund

The Colorado Artist Relief Fund supports artists experiencing economic distress as a result of the COVID-19 pandemic. This fund is a collaboration between multiple funders and arts organizations working at state, regional, and local levels. Current partners in this  developing initiative are Denver Arts & Venues through the IMAGINE 2020 Artist Assistance Fund, the Andy Warhol Foundation for the Visual Arts, Colorado Creative Industries, and RedLine Contemporary Art Center.

The Colorado Music Relief Fund

The Colorado Music Relief Fund is raising funds and awareness in Colorado for the beleaguered music industry and its workers that mean so much to our economy and our own health and well-being.

Scientific and Cultural Facilities District

Like many of the other sectors of the economy, the arts and culture community has been hard hit by cancellations and closures. Working artists rely on live events, exhibits and other audience-driven experiences to support their families and themselves. Shuttering these experiences, while absolutely necessary, creates hardships for these individuals and the organizations for which they work.  To learn more about specific arts organizations in your county go to SCFD.org to search their more than 300 organizations in the seven county metro area.

Impact of COVID-19

According to Americans for the Arts, nationally, financial losses to nonprofit arts organizations are estimated to be $5.5 billion, to date. These organizations and companies have also lost 210 million admissions due to cancelled events.  Two-thirds of the nation’s artists are now unemployed, as jobs in the “Arts, Entertainment & Recreation” sector have shrunk by 54.5%.

Why do the arts matter?

According to Americans for the Arts:

– Arts promote true prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.

– Arts improve academic performance.  Students with an education rich in the arts have higher GPAs and standardized test scores, and lower drop-out rates—benefits reaped by students regardless of socio-economic status. Students with 4 years of arts or music in high school average 100 points higher on the verbal and math portions of their SATs than students with just one-half year of arts or music. 89 percent of Americans believe that arts are part of a well-rounded K-12 education.

– Arts strengthen the economy.  The U.S. Bureau of Economic Analysis reports that the arts and culture sector is a $704 billion industry, which represents 4.2 percent of the nation’s GDP—a larger share of the economy than transportation and agriculture. The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences) that supports 4.1 million jobs and generates $22.3 billion in government revenue.

– Arts spark creativity and innovation.  The Conference Board reports that creativity is among the top 5 applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “The arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.” Nobel laureates in the sciences are 17 times more likely to be actively engaged in the arts than other scientists.

– Arts have social impact.  University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement and child welfare, and lower crime and poverty rates. The arts are used by the U.S. Military to promote troop force and family readiness and resilience, and for the successful reintegration of veterans into family and community life.

– Arts improve healthcare.  Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.