LOUISVILLE, Colo. (CBS4) — Crocs is gifting a free pair of shoes to every student, teacher and staff member within the Boulder Valley School District, giving back to the community affected by the Marshall Fire.

(credit: CBS)

“Sometimes, something as simple as footwear on someone’s feet can provide a little comfort during a difficult time, especially when they’re bright and colorful and add a little fun,” said Shannon Sisler, the Crocs SVP & Chief People Officer.

Friday morning, they kicked off the giveaway at Coal Creek Elementary School in Louisville, where they gave out about 400 free Crocs to students and staff.

(credit: CBS)

“The kids really look up to staff, and this is their home and their safe place, so having a pair of Crocs that matches the staff and their classmates is really exciting,” said Ashlee Armenti, a parent volunteer at the event.

The Colorado-based company will visit each school in the coming weeks, planning to give away a total of 30,000 Crocs.

(credit: CBS)