DENVER (CBS4) – The Regional Transportation District is looking for a new A Line sponsor. In a recent meeting, the RTD Board of Directors announced their partnership with the University of Colorado will end in May 2022.
CU has been RTD’s sponsor since the A Line opened in April 2016. The line provides connections between downtown Denver, Denver International Airport, and the many communities along Interstate 70. However, it does not serve the CU campus in Boulder.
“CU has valued our partnership with RTD and appreciated the ability to extend our brand and messages as the inaugural sponsor of the University of Colorado A Line. We continually assess how we spend marketing dollars and have determined to pursue other avenues to promote the university,” said Ken McConnellogue, CU Vice President for Communication.
The A Line was the best performing commuter rail line in the country during the pandemic, according to a report from the Transportation Research Board. For more information about the RTD A Line, visit rtd-denver.com/fastracks/a-line.