BOULDER, Colo. (CBS4)– Boulder Beer Company products will still be sold on the shelves in 2020 and beyond, despite the company’s recent decision to downsize and stop nationwide distribution. On Monday, Colorado’s first craft brewery announced a new partnership with Denver-based Sleeping Giant, the first dedicated contract brewing company in the Western United States.
Under the agreement, Sleeping Giant will be manufacturing Boulder’s brands and taking over distribution and marketing.
Sleeping Giant, which was founded in 2015, describes itself as Colorado’s fourth largest independent craft brewery.
“This is an exciting time for Boulder Beer,” said Gina Day, Boulder Beer Company Owner, in a press release. “We are thrilled to have the brand continue its legacy and to continue to supply our loyal customers through retail markets.”
The decision by both companies comes after Boulder Beer Company announced in October that it would shift from a nationwide distribution business model to solely focusing on the brewpub located on Wilderness Place.
The company currently sells bottles and cans in 27 states. It’s unclear how distribution will work under Sleeping Giant, but Boulder Beer Shake, Mojo, Buffalo Gold, Hazed & Infused, Spaceman, and Due East will be brewed and packaged without interruption.
“For Sleeping Giant, this partnership was an amazing opportunity on multiple levels,” said Matthew Osterman, President & Founder of Sleeping Giant, in a statement. “We couldn’t be more proud to work with such an iconic brand, the first craft brewery in Colorado. Further, our new relationship will allow Sleeping Giant to better understand the distribution, sales, and marketing side of the business. Developing this expertise will allow us to assist our contract brewing clients, and provide yet another value-add service to our portfolio.”
Currently, Boulder Beer Company is in the process of selling the majority of its equipment previously used to produce product for nationwide distribution.
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