(CNN) — Salad frosting. Yes, it’s a thing. Instead of simply asking kids to eat salad dressing — or pretending the age-old condiment bears the hallmarks of a dessert staple — Kraft Heinz has introduced “Salad Frosting,” with the sweet tooth-invoking word right there on the label. But here’s the catch: It’s just a slim tube of ranch dressing, relabeled so parents can trick kids into happily eating their vegetables.

“Kids will eat anything with frosting, right?” the company states in a news release. “Sometimes an innocent, smart lie is just the only way, especially as 75% of American kids eat salad only once a week.”

“Is it frosting? No. Is it wrong? It’s not important,” an actress says in a promotional video for Kraft’s “Lie Like A Parent” contest.

Parents are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest for a chance to win a sample of the limited edition Salad Frosting.”

But you have to wonder: What about kids who have tasted ranch dressing? Won’t they quickly blow the cover?

It’s also worth noting that ranch dressing isn’t exactly the healthiest option for kids — or grown-ups. Just 2 tablespoons Kraft’s version has 110 calories, 11 grams of fat and 290 milligrams of sodium. The same amount of Betty Crocker vanilla frosting has more calories — 140 — but just 5 grams of fat and 70 milligrams of sodium.

(The-CNN-Wire™ & © 2019 Cable News Network, Inc., a Time Warner Company. All rights reserved.)

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