DENVER (CBS4) – Gov. Jared Polis unveiled a new state logo on Tuesday. It features the same color scheme and the letter “C” seen in the state flag.

(credit: Marc Piscotty/Getty Images)

The Evergreen on the new logo represents Colorado’s natural resources, while the dual peaks represent the state’s mountainous terrain. The color red signifies Colorado’s red soil and rocks, as well as the Spanish history of the word “Colorado.”

Gov. Jared Polis unveils the new state logo (right) compared to the old logo (left). (credit: CBS)

The yellow symbolizes the abundance of sunshine in the state as well as the wheat grown on the Eastern Plains. The blue on the bottom of the new logo represents water

But the new logo goes behind just appearances.

“Unlike the old logo, which cost $2.4 million, this one was done internally at no cost. In fact, it’s been used by one of our agencies for over a year at the Office of Economic Development and International Trade. This logo has already been used with relatively great success.

(credit: CBS)

Polis showed off a beanie which is some of the goods that can be found at outdoor industry trade shows.

To save money, the logos will only be changed during normal replacement cycles in each office, meaning they will use remaining stationary until they run out and until other branding, like vehicles, need to be replaced.

Comments
  1. Tammy Santos says:

    too busy and very obvious targeting a certain demographic

Leave a Reply to Tammy Santos Cancel reply

Please log in using one of these methods to post your comment:

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s