COLORADO SPRINGS, Colo. (CBS4) – A sporting goods store owner in Colorado Springs decided to close up shop months after he started boycotting Nike products. In September, Stephen Martin, owner of Prime Time Sports, took issue with a Nike advertisement featuring Colin Kaepernick.

(credit: KKTV)

The former NFL quarterback started kneeling during the National Anthem before football games in 2016, sparking a movement among other NFL players, including Broncos linebacker Brandon Marshall.

That in turn sparked large outcry from thousands like Martin.

In 2018, Nike chose to feature Kaepernick in one of its ads.

(credit: Colin Kaepernick/Nike)

Martin then decided to sell all of his Nike product at highly-discounted prices, despite him acknowledging Nike merchandise makes up 40-50 percent of the store’s inventory.

Fast forward five months.

(credit: Stephen Martin’s Facebook)

“Being a sports store and not having Nike jerseys is kind of like being a milk store without milk or a gas station without gas. They have a virtual monopoly on jerseys. There is no other option,” Martin told the CBS affiliate in Colorado Springs, KKTV.

He added the Christmas shopping season helped, but not enough.

(credit: Stephen Martin’s Facebook)

Martin says he hopes the wall of military heroes he displayed the outside of his store is what he’s remembered for.

Comments (12)
  1. Do I smell a GoFundMe grift coming?

  2. Case and point of a bigot getting what they deserve. Hate and intolerance have no place in this country, if you use your business to promote racism, bigorty, intolerance, etc, you do not deserve to thrive and losing your business and livelihood is just consequence.

  3. airotcivzile says:

    You served honorable Mr. martin. The Kap’s of this world are the unappreciative takers. They want, they demand, and they take. You gave, and you served. Thank you.

    1. Good riddance, bigots like this deserve to suffer.

    2. Chris Griffith says:

      Apparently you haven’t seen what Kapernick did before he started his protest against police brutality and what he has been doing since the NFL owners turned their backs on him. His life has been one of giving back.

  4. Thank You – Mr. Martin! Be assured many agree with you. I will not be buying anything Nike as long as Mr. Kaepernick is part of their advertisements. He definitely has the right to make a statement and I have the right to be offended and react to his statement.

    1. Luan Dao says:

      Nike Q4-2018 revenue grew 13% year over year. Their stock price increased 7% since December 2018. So i don’t believe any boycott is working.

  5. John Elton Smith says:

    HAHAHAHAHAHA! I love a feel-good story!

  6. Michael Watkins says:

    Don’t let the door hit you in the ass…. Glad to see your business go under. Racists get what they deserve.

    Looks like your the one taking a knee…

  7. Bob Khan says:

    Did anyone ever tell that goof that Mr. Kaepernick takes a knee because of the influence of a Veteran? So in reality, not only is he protesting police brutality, but he is also honoring fallen soldiers at the same time. Don’t believe me, see for yourself.

    I am also a veteran and I am glad that Mr. Kaepernick had the opportunity to express his 1st Amendment rights. He never should have been treated the way he did.

    Mr. Martin, you lost your store and cost your employees their jobs over nothing.

    1. Mark says:

      Kaepernick is the true hero here, not this store owner. Kaepernick did confer with a U.S. Veteran before taking a knee and as a U.S. Veteran of 26 years myself I concur that Kaepernick has every right to protest. It’s his and everyones right. Its what I fought and served for and I am sure many other U.S. Veterans would agree with. Too bad this store owner decided to self destruct on his own prejudice and then puts up a wall of U.S. Veterans that may not know why they are being used to justify this man’s ignorant racism. U.S. Veterans serve together with all races, religions, genders, etc. and use the term, brothers-in-arms for each other. This store owner deserves everything he got, he brought it on himself.

  8. Tyler Fink says:

    Looks like he agreed with the Nike ad a lot more than he was willing to admit. He believed in not selling Nike products, until he sacrificed his own business

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