DENVER (CBS4) – During the Denver Broncos Sunday Night Football home game against the New England Patriots the team and its fans set a new Guinness World Record.

The Broncos broke the world record for the largest number of fake mustaches worn at one time in the same location. In partnership with UCHealth, orange mustaches were handed out to fans attending the game at Sports Authority Field at Mile High.

At the two-minute warning before halftime, fans were asked to wear their mustaches and set the record. Fans not at the game were also encouraged to wear their mustaches, fake or real, and share the pictures on social media using #Broncostache.

The stunt was meant to raise awareness for issues affecting men’s health, including prostate and testicular cancer, heart health, exercise, nutrition, lung cancer screenings and the importance of annual checkups.

“Setting this new record was a lot of fun, but it also has a very important message,” UCHealth Chief Marketing Officer Manny Rodriguez said in a statement. “Checkups with a primary care doctor and health screenings can improve men’s health and even save lives by catching diseases in early stages. This is one of many ways UCHealth is focused on improving lives in the communities we serve.”

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