DENVER (CBS4)– More shoppers are buying gifts for themselves this holiday season.
A national consumer analyst said 57 percent of shoppers are buying a gift for themselves, in addition to crossing others off their gift list.READ MORE: 'Going To Take Some Time': Community Gathers To Remember Victims, Heal Together After Olde Town Arvada Shooting
Black Friday deals brought shoppers in droves to the malls and big box stores. Retail numbers suggest that more than one-third of those purchases were not put under the Christmas tree.READ MORE: Water Quality Control Commission Votes Down Proposal To Allow More Pollution In Colorado Waterways
Not surprisingly, retailers love the trend. The theory, according to psychologists, is that when a shopper buys something for his or herself, he or she is more likely to feel the need to buy a gift for someone else eventually.
Economists said holiday spending is good for the economy, no matter who is on the receiving end.MORE NEWS: Colorado Woman Cassondra Stratton Missing After Miami Condo Collapse