Broncos Select Company For Naming Rights

DENVER (CBS4) - The Broncos selected the company who will help them secure naming rights.

WME | IMG will lead the naming rights efforts for the Broncos' stadium.

"WME | IMG's extensive network throughout the sports and entertainment industry will serve as a tremendous resource for our organization in this very important process," Broncos President and CEO Joe Ellis said in a statement. "Naming rights are critical to improving our stadium and the overall fan experience. Teaming up with WME | IMG will help us find the right partner that understands the values of our organization and this community."

Since opening, the stadium has been known as Invesco Field at Mile High and Sports Authority Field at Mile High.