Lexus Signs 2-Year Deal To Sponsor USA Pro Challenge

DENVER (AP) — Lexus has signed a two-year contract to sponsor the USA Pro Challenge as part of a move by the luxury automaker to get more involved with the sport on a global basis.

Lexus will become the official vehicle of the Colorado stage race, which begins Aug. 18 in Aspen. It also will provide a three-year lease of one of its hybrids to the winner and become the presenting partner for the jersey awarded to the race’s top sprinter.

Lexus also announced Thursday that it will provide 125 cars for the race-day caravans.

Last year, Lexus commissioned 100 special-edition road bikes designed to demonstrate some shared characteristics between its cars and bikes. The frames use the same carbon-fiber material that Lexus developed for its LFA supercar.

Related Stories

(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Denver

Enter To Win!
Weather App

Listen Live

AM/FM Stations

Featured Shows & Multimedia