DENVER (CBS4) – Usually Mile High Holidays is about holiday deals at restaurants, hotels and entertainment venues in Denver.
This year Denver Mayor Michael Hancock has decided to change some things up. He is expanding the $1 million ad campaign to include the following communities affected by September’s historic flooding: Boulder, Estes Park, Fort Collins, Greeley, Longmont, Loveland and Manitou Springs.
“We invite everyone to the Front Range of Colorado to experience all that our area has to offer,” Hancock said on Wednesday.
Television, digital and print ads will now be aimed at encouraging people to head to the towns and cities all along the Front Range for holiday fun, shopping and dining.
Hancock says it was very important to him to include the areas recovering from the floods to raise awareness about how quickly they are recovering.
“There’s no doubt it has been a tough year for many along the Front Range, and yet the spirit of the holidays remains just that — a spirit of family, friendship and care,” CBS4 Critic at Large Greg Moody said.
The Mile High Holidays campaign begins Thanksgiving weekend and runs through Hanukkah, Christmas, Kwanzaa and New Year’s and then through the National Western Stock Show.
CBS4 is proud to be a sponsor of the Mile High Holidays campaign.
– Greg Moody is CBS4’s Critic At Large. His reports on CBS4 News are featured on the CBSDenver.com Entertainment section.