KEYSTONE, Colo. (CBS4) – Ski resorts in the high country are hoping more snow will be headed their way, but they’re also hoping that by offering free skiing for children it will grow the sport.
“We are seeing more and more kids ski free promotions than we have in years past from our resorts, and it’s because the industry itself is making a concerted effort,” Jennifer Rudolph with Colorado Ski County USA said.
With ski and snowboard participation remaining stagnant over the past few winters, Colorado resorts are offering a number of incentives to get children on the slopes. Last year Keystone Ski Resort alone gave out 25,000 free tickets for its kids ski free program.
“We are continuing the program this year. Basically how it works is as long as you stay two or more nights at an owned-and-operated lodging unit, children 12 and under ski free. There are no blackout dates, no restrictions,” Tucker Vest Burton with Keystone Ski Resort said.
The other mountains run by Vail Resorts are offering up free skiing as well.
“School of Shred is basically for fifth- and sixth-graders. So all you have to do is show up at one of our season pass offices and you get your pass for the season as long as you can show that you’re an eligible fifth- or sixth-grader,” Vest Burton said.
The trade group Colorado Ski Country, which represents 21 resorts throughout the state, has been helping youngsters ski for free for decades.
“All fifth-graders in Colorado can get the fifth grade passport, which is three visits for free to 20 resorts, and then the sixth grade passport is $99 for four visits to those 20 resorts,” Rudolph said.
Other offers on lessons and season passes may be available at other resorts.