DENVER (CBS4) – Memorial Day marks the beginning of the “100 Deadliest Days” for teen drivers.
With graduations and summer nearing, the days between Memorial Day and Labor Day are statistically the deadliest for teens.
A study by AT&T found that 97 percent of teens know texting while driving is dangerous, but about half of them do it anyway. To remind teens that the habit can be deadly, AT&T is visiting high schools across the country.
Using a simulator, teens get a hands on lesson on what can happen if they text behind the wheel. The company also shows the documentary called “It Can Wait.”
“Sharing statistics, sharing research, but telling these stories of families whose lives have been affected in a very real way, in a more kind of upbeat fashion in hopes to connect with teens today,” said Bill Soards, AT&T Colorado President.
AT&T’s nationwide campaign was scheduled to stop at Eaglecrest High School in Denver last week but was cancelled because of weather.