DENVER (CBS4)- A new trans-Atlantic flight is on the departure screens at Denver International Airport. Icelandair announced on Wednesday that it will start flying between Denver and Reykjavik starting in May 2012.

DIA currently has direct flights to London on British Airways and to Frankfurt, Germany on Lufthansa.

“Denver itself obviously cannot support service to Reykjavik, but the connective is what’s going to count,” said aviation analyst Mike Boyd.

It’s estimated that Icelandair will bring in just under $30 million a year to Colorado’s economy. It could also add hundreds of new jobs.

The new destination could benefit passengers, too. Taxes to fly in and out of Iceland are about half of what it costs to fly through London.