DENVER (CBS4) – The Denver Broncos and the rest of the AFC West are not only competing on the field, they’ve found a way to compete off the field as well to make roads safer.
The Broncos, Kansas City Chiefs, Oakland Raiders and San Diego Chargers will be competing to help promote a positive in-stadium experience for fans and make roads safer, Heather Halpape with the Colorado Department of Transportation said in a prepared statement.
The Broncos have partnered with CDOT, the Colorado State Patrol, Techniques for Effective Alcohol Management (TEAM) Coalition and Anheuser-Busch for the “Designated Driver Challenge.”
“During each team’s regular season games, adult fans are encouraged to pledge to be sober designated drivers at any guest services location or the Bud Light Good Sport booth located at Gate 8,” Halpape said.
The teams will earn six points (a touchdown) for every fan that registers at the stadium. The Broncos can earn extra points (point after) by “liking” the Broncos Designated Driver Challenge Facebook page.
To qualify, designated drivers must be over 21 years old and have a valid driver’s license. Drivers must promise to not drink alcohol at the game and make sure they provide a safe ride home from the game for the people who joined them.
Broncos fans can sign up at the Bud Light Good Sport designated driver program booth or at any guest services location at Sports Authority Field at Mile High. They receive a complimentary non-alcoholic beverage and a chance to be selected as the “Designated Driver of the Game.”
“Designated Drivers of the Game are recognized during the game and will receive a $100 gift card to the team store. At the end of the regular season, one winner – the Designated Driver of the Season – will be selected and receive a $1000 gift card to the team store,” Halpape said.
The Broncos Designated Driver of the Season is also entered to win the Responsibility Has Its Rewards sweepstakes, which could lead to a trip to the Super Bowl or the Pro Bowl.