DENVER (CBS4)– The first social equity cannabis dispensary in Denver is open for business. Social Cannabis is located on Federal Boulevard.

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It’s one of the first under the City of Denver’s priority to make the marijuana industry more diverse through a social equity license.

Owner Dan Morgan hopes to support people who are interested in becoming entrepreneurs.

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“This was very, very difficult and even with 12 years of industry experience, you know, it was still an arduous program. So I think people without this experience would have a lot of trouble getting through this process, so I’m dedicated to helping them,” said Morgan.

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Morgan has pledged to give $10,000 annually to the Denver North High School Alumni Scholarship Foundation.