By Danielle Chavira

DENVER (CBS4) – As Colorado’s blood supply hits a critical low, Vitalant is calling on all eligible donors to roll up their sleeves. The group recently kicked off its annual Driver for Life 24 blood drive.

(credit: CBS)

They say one of the reasons for the increase in demand is people now getting their hospital procedures and surgeries done after they put them off during the pandemic. The organization says they are especially low in type O blood.

“It’s serious. Patients are facing a critical blood and platelet shortage,” Vitalant stated on social media.

Vitalant hopes their partnership with the Denver Broncos will help.

“Over the past year alone in Colorado, we’ve had 133 blood drives canceled because businesses were closed down or because schools weren’t allowed to have those regular blood drives,” said Brooke Way, Vitalant Communications Director.

(credit: CBS)

People who donate will be eligible for special Broncos prizes like signed memorabilia.

Those who pledge to give blood using the Drive for Life virtual blood drive link and donate between now and Jan. 9 will automatically be entered to win one of five Denver Broncos-themed prizes, including an autographed Drew Lock football and Courtland Sutton jersey!

Danielle Chavira