FORT COLLINS, Colo. (CBS4) – A professor of Media Studies at Colorado State University is weighing in on a top trending TV show on Netflix. “Squid Game” has ranked as the no. 1 show on the streaming service in 90 countries.

The South Korean show follows debt-stricken characters who opted to compete in children’s games for $40 million. If they lose, they die.

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In this photo taken on October 7, 2021, a large digital screen on a building displays the logo of Netflix, producers of the South Korean hit series “Squid Game”, beyond a South Korean flag hoisted above a pavement in Seoul (Photo by ANTHONY WALLACE/AFP via Getty Images)

The show is proof Asian film and television is growing.

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Hye Seung Chung teaches Media Studies at CSU and says content from South Korea generally has a strong political message.

“Media is not just means of entertainment like in the United States or in the West, but media has been been considered a very important tool for political enlightenment or political resistance,” Hye Seung Chung said.

The success of the show is also helping other Asian content to trend on Netflix.

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“It is still relatively cheap to produce some dramas in South Korea compared in America and the ‘Squid Game’ — each episode cost less than $2 million, which is half of the price Netflix invested in each episode of House of Cards.”