By Danielle Chavira

DENVER (CBS4) – Colorado Lottery is preparing for the 19th year of gambling awareness and outreach as March Madness approaches. This year’s campaign is named “Awareness + Action.”

The agency says an estimated $10 billion is bet on NCAA basketball championship games each year. By contrast, Colorado Lottery says Coloradans wagered $30 million during Super Bowl 55.

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he NCAA logo is seen in the second half of the game between the Northwestern Wildcats and the Vanderbilt Commodores during the first round of the 2017 NCAA Men's Basketball Tournament at Vivint Smart Home Arena on March 16, 2017 in Salt Lake City, Utah.

Photo Credit: Christian Petersen/Getty Images

The National Problem Gambling Helpline (1-800-522-4700) sees a 30% jump in calls during the month of March.

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The Colorado Lottery says it will boost its Problem Gambling Awareness Month efforts with more digital and social media advertising to help gamblers identify addiction.

(credit: CBS)

“Our goal each year is to reach more Coloradans and ensure that problem gambling services are more available and more accessible for those in need,” said John Bundrick, director of the Problem Gambling Coalition of Colorado.

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For more information about problem gambling and how to increase awareness and action on problem gambling, go to www.ncpgambling.org/pgam or www.problemgamblingcolorado.org.

Danielle Chavira