DENVER (CBS4)– The Colorado Department of Transportation is getting personal. It’s part of a new campaign to encourage Colorado drivers and their passengers to buckle up.

The new campaign is reminding drivers of the reasons they should wear a seat belt. Some of the reasons include “Nurses are busy enough” and “You’re not out of dad jokes yet.”

(credit: CDOT)

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CDOT spoke with several first responders and health care workers about the importance of buckling up.

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“I have seen countless car accidents and countless live lost, lives that could have been saved if the patient would’ve just chosen to wear a seat belt. The hardest part to accept is the fact that they could still be alive,” said Denver Health RN Alexandra Lucero.

(credit: CDOT)

According to CDOT, 196 people died on Colorado roads last year because they were not buckled up. The counties with the most unbuckled deaths are Adams, Weld and El Paso.

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Colorado’s seat belt use rate is 88% which is below the national average of 90%. CDOT says seat belts save about 200 lives in the state every year and the risk of death or injury is reduced by almost 50%.