DENVER (CBS4) – Drivers will notice new signs on Denver streets and that’s the idea: to draw attention to pedestrians. It’s part of the “Vision Zero” campaign to reduce traffic-related deaths.

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Crews were installing pedestrian signs on crosswalks that do not have traffic signals on Friday. So far this year, 15 pedestrians have been killed on Denver city streets.

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The City of Denver wants drivers to be more aware of those walking across streets.

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“Pedestrians are our most vulnerable users of our transportation network. They’re not protected by thousands of pounds of metal like people in cars,” said Denver Public Works spokeswoman Nancy Kuhn.

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The new signs will be installed at 10 of those crosswalks by the end of the month.

(credit: CBS)