By Rick Sallinger


DENVER (CBS4)– A 76-year-old Denver woman is breaking the mold when it comes to being a social media influencer. Judith Boyd is a fashion blogger and influencer with more than 48,000 followers on Instagram.

Judith Boyd (credit: CBS)

Boyd’s IG is @StyleCrone.

“Yes there are influencers in their 20s but there are influencers in all age categories and I am proud to be one of them,” Boyd told CBS4’s Rick Sallinger.

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It all started some eight years ago when her husband was dying of cancer. She began a blog about fashion.

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“It was a way to cope with the most difficult situation I ever had in my life,” she said.

(credit: Judith Boyd)

Since losing him, the blog has transitioned into much more. She has continued her blog with features like the monthly “hat attack” which made an appearance on YouTube.

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Boyd is also compensated by companies to wear their products.

(credit: Courtney Moore for Wendy Brandes Ad)

New York jewelry designer Wendy Brandes recently featured Boyd wearing her latest creation.

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During New York’s Fashion Week, Judith has been a model on the runway for the C.R. Lee clothing line.

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Despite the high profile, she remains down to Earth, providing advice for those who get their fashion far from the runway.

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On one YouTube clip she shows off what she’s wearing, “Today I’m going to tell you about my outfit and everything comes from estate sales.”

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She likened learning how to post and rack up thousands of followers to learning a new language.

“My readers tend to be older than 40, perhaps, but I have followers of all ages,” she pointed out adding, “There was a very popular pop star who followed me and I got all these followers who were 15 and 14.”

That pop star, none other than Miley Cyrus.

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Far from Hollywood, the Style Crone fascinates her tens of thousands of followers from her vintage home in Denver.

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Style is more than just a hashtag for Judith Boyd, it’s a way of life.

Rick Sallinger

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