LONE TREE, Colo. (AP) – Online retailer Amazon is opening its second physical “4-Star” store, and it’s located in the southern part of the Denver metro area.

Amazon opens a new store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com in SoHo neighborhood of New York on Sept. 27, 2018. (credit: Jim WATSON/AFP/Getty Images)

The Amazon 4-Star store at the Park Meadows shopping mall in Lone Tree is stocked with high-rated and trending products. About a third of the store is dedicated to electronics.

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The 4,000-square-foot store opens Thursday, five weeks after the first Amazon 4-Star opened in Manhattan.

Inventory will be chosen based on online sales, pre-orders and other data, including customer reviews. Digital sales tags will update prices based on the item’s online price.

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Unlike the New York store, the Colorado store includes a selection of top-selling sports and outdoors items.

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Retailer consultant Jon Schallert of Longmont tells the Denver Post the new store is encouraging because it shows large companies recognize brick and mortar isn’t going away.

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