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Back To School Advertisers Targeting Children On Their Smart Devices

(CBS4) - As students head back to school across Colorado and the country, more advertisers are pitching their products directly to kids on their smart devices.

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The kids are seeing the ads for clothing, electronics and other supplies which could mean parents are opening their wallets more often.

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"We know that kids today, this generation known as Gen Z, influences a large portion of how their families shop and spend," said Katherine Cullen, a spokeswoman for the National Retail Federation.

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The agency predicts back to school spending across the country will hit nearly $83 billion this year. The average family expects to shell out $684.

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