By Karen Morfitt

BOULDER, Colo. (CBS4)– A University of Colorado professor is helping to improve Barbie’s image and her role in the workplace.

The goal– to make it easier for young women to see themselves in STEM careers.

better barbie 10pkg frame 300 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

“I had a lot of Barbies there were definitely not any computer engineer Barbies,” said Casey Fiesler an Assistant professor of Information science at CU, “I remember it being kind of exciting when I had a doctor Barbie,” she said.

better barbie 10pkg frame 480 CU Professor Helping Shape Barbies Future Image On The Job

CBS4’s Karen Morfitt interviews Casey Fiesler (credit: CBS)

Fiesler says when asked to help consult with Mattel’s latest career Barbie, she jumped at the opportunity.

better barbie 10pkg frame 1374 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

Her input focused mainly on an eBook sold in conjunction with the Barbie that helps accurately explain the job and its value in everyday life.

better barbie 10pkg frame 1164 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

The opportunity to weigh in follows a less than flattering review Fiesler made of one of the company’s previous books.

better barbie 10pkg frame 1254 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

“There was a book that told a story about computer engineer and the story was not very good… it was pretty sexist.”

better barbie 10pkg frame 684 CU Professor Helping Shape Barbies Future Image On The Job

Casey Fiesler (credit: CBS)

Fiesler’s critique of that book in 2010 went viral and ultimately led to the company looking to her for guidance and her role as consultant.

better barbie 10pkg frame 1074 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

“We have this pipeline problem for girls in STEM, as they get older they start to think these things are for boys so anything to combat that stereotype the better,” she said.

better barbie 10pkg frame 954 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

While Fiesler says the company has made huge strides, there are more changes she would like to see, but, until then she’s chalking up her input on the robotics Barbie as a win for women.

better barbie 10pkg frame 360 CU Professor Helping Shape Barbies Future Image On The Job

(credit: CBS)

“I felt like it was really important and I like to think that I made it better,” Fiesler said.

Karen Morfitt joined the CBS4 team as a reporter in 2013. She covers a variety of stories in and around the Denver metro area. Connect with her on Facebook, follow her on Twitter @karenmorfitt or email her tips.

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s