AURORA, Colo. (CBS4) – Officials started a new campaign Monday called “Black Votes Matter.”

Supporters of the cause, led by the nonprofit Colorado Criminal Justice Reform Coalition, are going door to door in Aurora with signs ahead of the city election.

black votes matter New Push Is On To Increase Black Voter Turnout

(credit: CBS)

They say African-American turn out in Aurora’s last election was down 50 percent.

“We know that issues matter to them, we know that candidates matter to them, and we know that outcomes matter to them,” Justin Cooper, Deputy Director of the CCJRC, said. “That’s why we believe it is vitally important with our campaign, Black Votes Matter, here in Aurora to help increase voter turnout.”

black votes matter 3 New Push Is On To Increase Black Voter Turnout

Justin Cooper, Deputy Director of Criminal Justice Reform (credit: CBS)

Aurora residents will decide five city council races this November.

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