By Stan Bush
DENVER (CBS4)– Small businesses hope to be the biggest beneficiaries from the Velorama Festival.
Velorama accompanies the new Colorado Classic professional bike race – a four stage event in Colorado Springs, Breckenridge, and culminating this weekend with two days in Denver. The race features some of the best athletes in professional cycling.
Eric Matelski from Epic Brewing Company says the race has put the growing RiNo neighborhood in the spotlight and could change the way sport holds events.
“”It’s setting the tone around the world as how people will view this sport,” says Matelski.
Velorama is hoping to provide an anchor to the race that keeps spectators near the start/finish line well beyond the time of the race itself.
Musical acts Wilco and Death Cab For Cutie are headlining the event that also includes vendors from the Denver Flea Market and dozens of food trucks.
Wendy Padaguan owns CBD, a coconut/cannabis skincare company, she hopes will break out with more than 20,000 people expected to attend.
“We’re reaching people outside our normal demographic,” says Padaguan. “Knowing that they’re not all from Denver we know we can reach across the country.”