DENVER (CBS4)– City leaders in Denver are urging drivers to keep their “Thumbs on the Wheel” in a campaign to reduce distracted driving.
Denver Mayor Michael Hancock helped unveil a billboard along Brighton Boulevard on Thursday to encourage drivers to keep their eyes on the road and their hands on the wheel.READ MORE: No Snow, No Problem: Snowplow Rodeo Prepares Drivers For Winter
According to a study by Triple A, distracted driving, paying attention to cell phones, meals and passengers, etc., instead of to the road, contributes to more than 5,000 traffic-related deaths each year.READ MORE: Colorado Commission Rushes To Finish New Congressional Map
“Today I’m also making it my job to deliver a very clear message to all of Denver and anyone traveling on our roads, we must put an end to distracted driving,” said Hancock.
It is illegal in the State of Colorado to text, email or surf the Internet while driving a motor vehicle even when stopped in traffic or at a red light.MORE NEWS: Karen Garner Arrest: Loveland Police Sgt. Phil Metzler Resigns
“Last year Denver Police officers issued nearly 6,900 careless driving citations, and it is our goal that we don’t write any more this year,” said Denver Police Chief Robert White in a statement. “Drivers need to remove all distractions while driving and remember that behind the wheel is not the place to multitask.”