DENVER (CBS4) – Diners now have a new way to get their point across while eating out. Customers can enter their thoughts on the meal or the service into a phone or tablet and get an immediate response.

Dining out in the Mile High City is a piece of cake. Dozens of restaurants beckon hungry eaters with impressive menus sure to please every palate. Locals turn to Punch Bowl Social for its rich dishes made from scratch. The restaurant takes pride in its customer-server relationships, and it’s one of the first places in Denver breaking conventional rules of communication.

(credit: CBS)

(credit: CBS)

After taking the first bite, maybe the burger is undercooked or another dish just doesn’t taste right. Maybe the service is outstanding. Whether it’s a complaint or an accolade, put it in an app called Humm.

“I get a little buzz on my phone,” Punch Bowl Social owner and general manager Matt Boutwell said.

Humm allows customers to share their feedback with the restaurant’s staff in real time.

“Essentially it gives us good, real-time feedback at the table for a guest,” Boutwell said.

It’s user friendly and only takes a minute to text and send a message. Still, diners share mixed reviews.

“If every table is typing stuff in, then I feel like it can get pretty overwhelming,” diner Jeff Gates said.

“It can be a little daunting, but it’s all communication,” Boutwell said. “We’re all able to see it right away. ‘Is the mac and cheese too saucy? Well, let’s take a look at it right now.’ ”

(credit: CBS)

(credit: CBS)

Some customers are more comfortable messaging negative feedback rather than telling their server the old fashioned way.

“Sometimes face-to-face is the more serious, important issues,” diner Matt Conway said.

Boutwell likes Humm because it keeps praise or negative feedback within the restaurant family, unlike online review forums like Yelp where diners can post their dining reactions online for all to see.

“It’s just a really great tool,” Boutwell said.

LINK: Humm


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