DENVER (CBS4) – A lot of people are visiting Colorado to imbibe in the state’s legal marijuana, and that’s a business opportunity some just can’t pass up. Now a company will offer homes to rent so those pot tourists can light up.
Local homeowners could be the next group to cash in on Colorado’s booming marijuana industry. One group wants to keep visitors coming to Colorado by providing them with 4/20-friendly vacation rentals.
Tracey Smith is one of the first to list her property with airTHC, a website site dedicated to connecting out-of-towners with marijuana-friendly vacation homes in Colorado.
“We know people are going to come up here and do it anyway, so we just figured, why not?” Smith said.
Colorado law strictly prohibits smoking in public places, and most hotels don’t allow smoking.
airTHC co-founder Jordan Conner says that’s where his company comes in, giving people options, and as he sees it, aiding the growing tourism industry.
“We can provide places like this where they can come, they can ski for the day and enjoy cannabis legally, and not necessarily bring a bad image to Colorado,” Conner said.
Conner says homeowners can list their property for free on the site, and will have the final say on who they rent to.
“As a property owner you will have a profile, and as a tenant you will have a profile. So as you stay in places you acquire a reputation,” Conner said. “You will also be able to contact the person before they come and stay in your place.”
Smith says she’s used similar sites before but is expecting airTHC to bring in a lot more green.
“I think people are going to feel comfortable coming to the site and saying that’s why they’re here,” Smith said.
Dozens of property owners are already working with airTHC, but they have not opened it up to renters until they have at least double their current listings.
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