SnowSports Industries America
Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.
A second straight winter of weak snow has dampened early-season sales of snow sports goods, a trade group said, though there are some bright spots.
With most skis made in Eastern Europe or China, Annelise Loevlie of Icelantic says her company is different because its products are made in Denver. All art is handpainted and takes the artist about six months to complete.
The organizers of Learn to Ski and Snowboard Month are expanding an initiative designed to get more beginners to the mountains.
A lack of snow in December has hurt sales of ski, snowboard and other winter sports gear this season.