SnowSports Industries America

Cross-Country Skiing: Downhill Resorts Branch OutDriving north into the self-titled Ski Town USA in Steamboat Springs, Colorado, the first ski area one passes isn't the famed downhill resort, but a new center for cross-country skiing.
Manufacturers Focus On Comfort For Next Ski SeasonLook for comfort, convenience and customization next fall when shopping for winter ski and snowboard gear.
Adidas Introducing Snowboard Boots And ApparelAdidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.
Weak Snow Dampening Sales Of Snow Sports GearA second straight winter of weak snow has dampened early-season sales of snow sports goods, a trade group said, though there are some bright spots.
Icelantic’s Loevlie Finds Her Place Is In The SnowWith most skis made in Eastern Europe or China, Annelise Loevlie of Icelantic says her company is different because its products are made in Denver. All art is handpainted and takes the artist about six months to complete.
Ski Industry's Challenge Aims to Draw BeginnersThe organizers of Learn to Ski and Snowboard Month are expanding an initiative designed to get more beginners to the mountains.
Lack Of December Snow Hurts Ski Gear SalesA lack of snow in December has hurt sales of ski, snowboard and other winter sports gear this season.
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