Colorado’s tourism leaders want to better use social media to boost the state’s second-largest industry. They’re using the Mountain Travel Symposium to discover new technology and ideas to accomplish that goal.
The fourth generation of Vail Resorts Inc.’s popular EpicMix online and mobile application will focus on ski school.
Skiers and snowboarders accustomed to tracking how many runs they’ve done will soon have access to a smartphone app to track their jumps and spins too.
Skiers used Vail Resorts Inc.’s free EpicMix application last season to track how much they were skiing and to compete with friends and strangers over how many digital pins they could collect for their feats.