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Darrin Duber-Smith

Yelp Reviews Go Through Filter Some Claim Isn’t Fair

Yelp is the market leader where consumer opinion rules. In some cases it can make or break a business reputation.

2012/11/29

Marketing professor Darrin Duber-Smith talks with Consumer Investigator Jodi Brooks about Black Friday deals. (credit: CBS)

Holiday Deals May Not Be The Best Prices

Shoppers across the country line up for Black Friday deals, but Consumer Investigator Jodi Brooks that many of the deals are not the best prices.

2012/11/22

Despite Good Weekend Numbers, Holiday Sales Could Soon Flatten

Cyber Monday was up at least 20 percent from a year ago. It’s an encouraging start to the shopping season, but it may not last, according to a Denver expert.

2011/11/28

Metro State College Asst. Marketing Prof. Darrin Duber-Smith talks about IKEA's impact on CBS4 Morning News. (credit: CBS)

Professor Weighs In On IKEA Marketing Strategy

IKEA finally opened its doors Wednesday morning to lines of excited customers. The Swedish furniture store has a following for affordable, stylish furniture that customers construct themselves.

2011/07/27

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