From the earliest anyone can remember, CBS4 Executive Sports Producer Steve Cox loved to talk. To himself, to strangers, to the wall, didn’t matter, talking was his passion. “I guess it was only natural that I got into broadcasting, where else do they pay you to talk!”
Growing up in Alabama, Steve’s first venture into broadcasting was radio. He disc jockeyed the midnight to 6 a.m. shift at a tiny am radio station the summer after high school graduation. It was hardly a starring role in big time media, but it was more than enough to convince him, this was his future.
College radio work led to a TV station internship and finally a real job in broadcasting. “I wanted to be a news reporter when I started in the business, but then I realized my true calling was behind the camera as a producer,” Steve says. That career change happened more than 20 years ago and he’s never regretted it once.
After stops at two TV stations in Alabama, CBS4 came calling in 1993. For the next 4-years, Steve would produce the station’s 10 p.m. newscast anchored by Bill Stuart and Aimee Sporer. That would lead to a promotion to oversee all of the day’s newscasts as Executive Producer, a job Steve held for 2-years before his career took another turn. “As much as I love sports, I had never considered working in Sports until the Broncos went to back-to-back Super Bowls, he recalls. That’s when I got bitten by the sports bug!” Two months after John Elway’s last game, Steve packed up and moved into the sports office. It’s been a blast ever since. “The best work decision I’ve ever made. Covering Colorado Sports for a TV station that really understands how big sports are to people in this state. You can’t beat that with a stick!”
Steve has been honored with two Emmy awards for his work as a producer of CBS4’s broadcasts of Broncos preseason football games.
Just The Facts
• Position: Executive Sports Producer
• Favority story: Broncos/Falcons Super Bowl in 1999
• Most memorable interview: Gov. George Wallace
• Year hired: 1993
• First TV appearance: 1986 as an intern in Alabama
• Dream interview: Bear Bryant
• Dream job: Architect
• Role model: My father
• Why I am a journalist: Beats a real job
• Alma Mater: University of Alabama
• Hometown: Decatur, Ala.
• Number of children: One
• Number of siblings: Two
• Favorite sports team: Alabama Crimson Tide football team
• Favorite musician: Lynyrd Skynyrd
• Favorite vacation spot: Redneck Riviera
• What keeps you in Colorado? Family and the best job
• Who would play you in a movie? George Clooney