Contact: Danielle Dascalos

(720) 837-3845 or

Denver(Feb 9, 2017)– CBS4, KCNC-TV—Denver has teamed up with 97.3 KBCO and The Adoption Exchange to celebrate A Day for Wednesday’s Child  on Wednesday, April 5, 2017 by showcasing Colorado children waiting for adoption and children who have been adopted.

CBS4 anchor Britt Moreno will host the 2017 edition of A Day for Wednesday’s Child with coverage during all newscasts—CBS4 Morning News from 4:30 a.m. until 7 a.m., CBS4 News at noon, CBS4 News at 5 p.m., CBS4 News at 6 p.m., CBS4 News at 6:30 p.m. and CBS4 News at 10 p.m.  Viewers will be updated on adopted children and introduced to many children waiting for homes.  CBS4 Viewers and 97.3 KBCO listeners are also encouraged to call for adoption information or phone in pledges.

“Each Wednesday, for more than 30 years, our station has supported the Adoption Exchange by featuring a child waiting for a home on the news,” CBS4 General Manager Walt DeHaven said. “For more than 25 years, CBS4 has also held the annual A Day for Wednesday’s Child fundraising event and we are honored to continue this long standing partnership and delighted that KBCO will join us again this year in helping so many children find forever families.”

A Day for Wednesday’s Child is a day-long event that includes a phone bank at CBS4 and news information throughout the day on CBS4 and KBCO featuring available children, family success stories, information on The Adoption Exchange and a celebration of adoptive families.

KBCO added, “We are proud to partner with CBS4 on the 2017 A Day for Wednesday’s Child in the hope that more families can be brought together and connected through awareness. We can’t wait to introduce our listeners to these great kids and help make a difference in their lives.”

In Colorado, more than 5,000 children are in foster care and hundreds of these children are available for adoption. Last year, more than 20,000 children nationwide were emancipated from states’ care without ever having found a permanent family.

According to a recent major study from ChapinHall at the University of Chicago, children who age out of the foster care system are highly likely to be chronically unemployed, experience homelessness, be convicted of a crime and need to receive government assistance in order to meet basic needs. The study estimates lifetime costs to society at more than $300,000 per child. When multiplied by 20,000 children, the societal cost exceeds $6 billion.

Since The Adoption Exchange officially opened its doors in 1983, the non-profit organization has helped connect nearly 8500 children with loving homes and responds to approximately 14,000 adoption inquiries each year from all 50 states, the District of Columbia, the U.S. Territories and Canada.  A Day for Wednesday’s Child helps raise enough money to provide basic recruitment services for more than 50 children in need of loving, permanent homes each year.

For more information, call 303-861-4444, visit or contact The Adoption Exchange at 303.755.4756 or 800.451.5246.


CBS4, KCNC-TV—Denver, is part of CBS Television Stations, a division of CBS Corporation.

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