'Amazon 4-Star' Opens In Colorado, 2nd 4-Star Store In Country
LONE TREE, Colo. (AP) - Online retailer Amazon is opening its second physical "4-Star" store, and it's located in the southern part of the Denver metro area.
The Amazon 4-Star store at the Park Meadows shopping mall in Lone Tree is stocked with high-rated and trending products. About a third of the store is dedicated to electronics.
The 4,000-square-foot store opens Thursday, five weeks after the first Amazon 4-Star opened in Manhattan.
Inventory will be chosen based on online sales, pre-orders and other data, including customer reviews. Digital sales tags will update prices based on the item's online price.
Unlike the New York store, the Colorado store includes a selection of top-selling sports and outdoors items.
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Retailer consultant Jon Schallert of Longmont tells the Denver Post the new store is encouraging because it shows large companies recognize brick and mortar isn't going away.
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