SANTA FE, N.M. (AP) — Creators of a popular immersive art entertainment project in Santa Fe, New Mexico, on Thursday announced a push into a major metropolitan market with plans for an interactive exhibit and music venue on a highway-side property in an industrial downtown Denver neighborhood.

The for-profit arts company Meow Wolf said it will launch a new business venture to build a kaleidoscopic walk-and crawl-through exhibit for all ages, under a 20-year lease in partnership with Denver-based commercial real estate developer Revesco, which operates a nearby urban amusement park.

gettyimages 829767652 master Immersion Art Startup Meow Wolf Picks Denver To Expand

The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017.
Part Disney, part Burning Man, with elements of Dr Who’s TARDIS, a kids’ assault course and the set of a weird game show thrown in, the Meow Wolf attraction is bringing in hundreds of thousands of visitors to Sante Fe.
(credit: MARK RALSTON/AFP/Getty Images)

A new five-story building, spanning an area larger than a football field, is scheduled for completion by early 2020, offering the offbeat public attraction near stadiums for Denver’s major league sports teams, the Children’s Museum of Denver and the city’s Downtown Aquarium.

gettyimages 829767636 master Immersion Art Startup Meow Wolf Picks Denver To Expand

The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017.
Part Disney, part Burning Man, with elements of Dr Who’s TARDIS, a kids’ assault course and the set of a weird game show thrown in, the Meow Wolf attraction is bringing in hundreds of thousands of visitors to Sante Fe.
(credit: MARK RALSTON/AFP/Getty Images)

The Denver venture will provide a major financial and creative test for Meow Wolf and its growing staff of about 200 artists, technicians and project developers. CEO Vince Kadlubek describes them as the “corporate version of an art collective.”

He estimated overall investment will reach $30 million or more and compared it to the budget of a major motion picture.

gettyimages 829767564 master Immersion Art Startup Meow Wolf Picks Denver To Expand

The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017.
Part Disney, part Burning Man, with elements of Dr Who’s TARDIS, a kids’ assault course and the set of a weird game show thrown in, the Meow Wolf attraction is bringing in hundreds of thousands of visitors to Sante Fe.
(credit: MARK RALSTON/AFP/Getty Images)

Meow Wolf plans to seek additional investors later this year, with an offering that could involve equity in the company or debt obligations or both.

The company last year raised nearly $1 million by selling off-exchange shares to employees and small-scale internet investors to fuel its expansion and equip a manufacturing and video production facility in Santa Fe.

gettyimages 829767414 master Immersion Art Startup Meow Wolf Picks Denver To Expand

CEO Vince Kadlubek inside the Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017.
Part Disney, part Burning Man, with elements of Dr Who’s TARDIS, a kids’ assault course and the set of a weird game show thrown in, the Meow Wolf attraction is bringing in hundreds of thousands of visitors to Sante Fe.
(credit: MARK RALSTON/AFP/Getty Images)

In Santa Fe, the company has coined a new brand of family entertainment that combines eye-popping psychedelic design work — that lends itself to shared images on social media — with narrative storytelling.

Artistic details of the Denver exhibit remained largely a mystery. It will be three times the size of the Santa Fe project.

gettyimages 829767284 master Immersion Art Startup Meow Wolf Picks Denver To Expand

The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017.
Part Disney, part Burning Man, with elements of Dr Who’s TARDIS, a kids’ assault course and the set of a weird game show thrown in, the Meow Wolf attraction is bringing in hundreds of thousands of visitors to Sante Fe.
(credit: MARK RALSTON/AFP/Getty Images)

By MORGAN LEE AND THOMAS PEIPERT, Associated Press

(© Copyright 2018 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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