By Matt Kroschel

GLENWOOD SPRINGS, Colo. (CBS4)– Sunlight Mountain Resort announced the return of its $700 lift ticket. It is expected to be the highest priced one-day lift ticket in the country, if not the entire ski industry.

There’s a catch, Troy Hawks, director of marketing and sales says about the promotion.

sunlight Got $700? Hit The Slopes At Sunlight

(credit: sunlightmtn.com)

The Sunny 700 lift ticket includes a pair of limited edition Meier skis, in addition to skiing and snowboarding for an entire day at Sunlight and a day pass to either Glenwood Hot Springs or Iron Mountain Hot Springs.

expensive ski resort 6pkg frame 409 Got $700? Hit The Slopes At Sunlight

(credit: CBS)

Employees at the small ski area are busy getting ready for opening day next month.

expensive ski resort 6pkg frame 193 Got $700? Hit The Slopes At Sunlight

(credit: CBS)

Hawks admits the most expensive lift ticket promotion is a bit cheeky and playful.

expensive ski resort 6pkg frame 1225 Got $700? Hit The Slopes At Sunlight

(credit: CBS)

“There is a lot of folks who aren’t aware that we’re here and then maybe been grown up in Colorado it is a challenge creative ways to get our messaging out,” said Hawks.

expensive ski resort 6pkg frame 535 Got $700? Hit The Slopes At Sunlight

(credit: CBS)

“It worked last year,” he writes. “We received a tremendous amount of attention and inquiries about the Sunny 700 lift ticket and sold a surprisingly high number of tickets.

expensive ski resort 6pkg frame 595 Got $700? Hit The Slopes At Sunlight

(credit: CBS)

LINK: Sunny 700 Lift Ticket

Matt Kroschel covers news throughout Colorado working from the CBS4 Mountain Newsroom. Send story ideas to mrkroschel@cbs.com and connect with him on Twitter @Matt_Kroschel.

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