RTD's New Safety Campaign Centers Around People Dying In Comical Ways

DENVER (CBS4) - The Regional Transportation District's new safety campaign is drumming up a lot of conversation.

The campaign centers around an animated music video called "Dumb Ways to Die." The video features cute characters who ultimately die in comical ways.

The campaign was a big success in Australia. RTD hopes it reminds people in Colorado to be careful around buses and trains.

RTD says the video may be funny, but their message is serious. They're asking people to pledge to be safe around public transportation.

LINK: "Dumb Ways to Die" - RTD