BRECKENRIDGE, Colo. (CBS4) – For a sign of the economic recovery the nation has had since the great recession, look no further than Colorado’s own high country.
Breckenridge’s Ski Village Resorts manager John Hendryson says the current pace is needed for a record year.
“Record season … I think Breckenridge is just having the best year they could ever possibly have,” Hendryson said. “Snow is good, calendar is good, it’s a marketing person’s dream.”
The stats show hotels and rental properties across the Rocky Mountain region are charging a higher average daily rates, or ADR, and people are still coming in higher numbers than last year.
“Breckenridge is pretty consistent with what we’re seeing around Colorado,” Rachel Zerowin with GoBreck.com said. “We’re looking at occupancy up 9 percent over last year and ADR up 7 percent over the last year.”
Those numbers are similar to what’s being seen throughout the high country. Combine all the mountain destinations and the revenue is up about 15 percent.
“This is excellent news for the Breckenridge economy. A lot of times we see occupancy rise, ADR doesn’t rise because people drop rates to fill rooms,” Zerowin said. “That’s not the case this year.”
“Breckenridge is the place to be right now … we’ll be strong through the 17th of April,” said Hendryson, who doesn’t have many vacancies left. “Most people are coming for 5, 7, 14 days; and then we fill with the Denver crowd during the weekends.”
Those thinking about a mountain getaway might want to book their trip sooner than later with spring break and President’s Day weekend ahead.