ENGLEWOOD, Colo. (CBS4) – Colorado is one of the leanest states in the nation, but still 23 percent of children living in the state are overweight or obese. It’s a problem that the Denver Broncos organization takes very seriously.
“We know that this is a problem. This is a problem in the state of Colorado, and it’s not going to go away overnight,” said Dennis Moore, Vice President of Marketing for the Denver Broncos.
The team has partnered with the Western Dairy Association to bring the Fuel Up To Play 60 program to Colorado.
LINK: Fuel Up To Play 60
The program includes an interactive video presentation in which Miles the Mascot brings a healthy eating and exercising message to elementary school kids. Miles gets the kids dancing, singing, and running in place.
“What the Denver Broncos and the NFL bring is the cool factor,” Moore said.
Fuel Up To Play 60 brings the cool to a health and wellness message that is getting more common in U.S. schools. Everyday teachers and staff reinforce healthy food choices and making sure kids get moving for at least 60 minutes a day.
“Well, it’s pretty neat to see kids take initiative for their own personal health and wellness,” said Kristal Kostiew, the physical education teacher at Charles Hay World School in Englewood.