Super Bowl Ticket Prices Decline As Weather And Travel Concerns Mount For Broncos Fans
At 9am on the morning of Conference Championship Sunday, Super Bowl XLVIII was looking to be one of the highest priced Super Bowls of all time. The four teams involved in the conference championship games were amongst the top few teams in the NFL as far as average ticket price this year, and every potential match up had its own level of intrigue to drive further demand. Surely adding a further premium to prices was the fact that this year’s game was to take place in New York, the most expensive city in the country. Fast forward a week and it now seems that selecting New York as the host city for Super Bowl XLVIII may represent more problems than progress for the big game.
Back at 9am on Conference Championship Sunday, Super Bowl tickets had an average price of $4,007.73. Once the match-ups were determined, eager Broncos fans helped increase demand a little bit more, further raising ticket prices in the following hours. Since then however, prices have continuously trended downward. Currently, the average Super Bowl ticket is listed at an average price of $3,019.99, reflecting a 24.65% decline over the past week.
It’s become plenty clear that weather concerns and the overall degree of difficulty to travel across the country for Broncos fans has been a drain on demand for Super Bowl tickets in recent days. After the initial rush of ticket purchases from diehard Broncos fans willing to make the trip passed, those on the fence have not seemed to act on the impulse to attend. The three states that have visited our Super Bowl page the most have been New York (37% of views), New Jersey (31%), and Connecticut (12%). This suggests that this year’s Super Bowl has become far more a local event, most sought after by folks who wouldn’t need to travel cross country in poor weather.
For Broncos fans still willing to make the trip at the right price, they may very well be in luck as prices continue to drop as fear of weather concerns continue to rise. While average list prices are still slightly above $3,000, the average sale price of tickets is below that and continuing to drop as well. Currently, tickets have sold for an average of $2,793.18 and there are tickets available as inexpensively as $1,392. The decline in get-in price over the past week is even more substantial than the decline in average list price, with a 37.25% decline since Sunday’s price of $2,233. Further, it’s not just tickets in the upper sections experiencing a decline in price, as you can get yourself in the Mezzanine Level for as little as $1,712 (-42.22% over the past week) or the Lower Level for $1,864 (-40.49%).
Of course, fans can enjoy the game sheltered from the elements inside one of 218 luxury suites at MetLife Stadium that accommodate 30 guests. However prices for those have dropped quite substantially as well over the past week as overall demand for tickets weakened. Last Sunday, there were suites listed at over $1,000,000 on the secondary market. Today, the most expensive suite is $686,000, while the cheapest available has dipped all the way to $238,000. While New York is perhaps the most corporate city in the world and the Super Bowl a premier corporate event, it’s still fans of the teams involved in the game that drive the passionate sort of demand that makes paying expensive ticket prices and elevated travel costs worthwhile. It appears that prices for this year’s Super Bowl could continue to dwindle in coming days, as Broncos and Seahawks fans are dissuaded from attending the game due to weather and travel concerns.
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