Pressure Is On For Last Minute Shoppers

DENVER (CBS4) – The final rush is on for procrastinating Christmas shoppers.

The National Retail Federation is forecasting that sales will be up 3.9 percent this holiday season over last.

Many stores started offering big sales Christmas Eve to attract shoppers. These types of sales usually aren't seen until after Christmas.

"I'm doing 80 percent of my shopping today," said last minute shopper Shayla Salazar.

"Everyone is stressed. I'm stressed. It's natural," said worker Michelle McBride, "We've had non-stop people coming in, buying holiday stuff for last minute parties and jewelry. Buy two get one free."

Some stores plan to stay open Christmas Eve to allow bargain hunters and procrastinators to finish shopping.

"I spend all the time before thinking about what I'm going to get. Wait until the last minute to buy it. Just like most men," said last minute shopper Matt Connely.

"Just up the customer service and get a smile on their face," said McBride.

Even after stores are closed on Christmas Eve shoppers still have online options like online annual memberships and gift cards.