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Some Question Methods Of Lost Pet Finding Service

Lost My Doggie
Lost Pet Daisy (credit: CBS)

DENVER(CBS4) – A lost pet finding system that claims to be an "Amber Alert" for pets is not sitting well with everyone.

Early in September Matthew Veach lost his dog "Daisy" during a trip to the veterinarian.

"We looked in the area for literally hours," said Veach.

The family put up flyers before stumbling upon lostmydoggie.com. Lost My Doggie is a paid pet finder service that sends an Amber Alert call to neighbors about a lost pet, asking to keep an eye out for them.

According to the site, the service an 85 percent success rate.

"We outreached to about 1,500 names," said Veach.

One of those names was Sue Yont, who wasn't happy about the way the call stated it was an Amber Alert.

"I was first in a panic and then I was very angry when I found out that this is an Amber Alert for an animal," said Yont.

Yont believes the Amber Alert title should only apply to children and that using it for animals takes away from its importance.

"I would never use something like that to find my animal and take away the power of trying to find a missing child," said Yont.

Lost My Doggie has been around for five years. For varying fees they call listed land lines in specific areas.

According to the U.S. Department of Justice, they are not affiliated with the Amber Alert program.

Lost My Doggie says homeowners can stop receiving future calls by pressing two during a call or by registering with the do not call registry.

Even though the Veach family did not find Daisy they say the company provided a service that they needed and that they were willing to try anything.

"Would I do anything differently? No," said Veach, "I would have opened up to 10,000 people if I could have."

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