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Is Black Friday A Thing Of The Past?

DENVER (CBS4) - Forget the ads for Black Friday. It seems the holiday shopping season has started earlier than ever.

Black Friday use to be a big deal -- the one day that you save up for. But now the days leading up to Black Friday are just as important if you are in the market for big discounts.

From toys to tech -- clothes to computers, retailers are offering up pre-Thanksgiving Black Friday deals on Tuesday, Wednesday, Thursday and yes -- Friday. Crunched by a shortened holiday calendar which leaves just four weeks between Thanksgiving and Christmas, stores are pushing holiday deals earlier than ever before.

The following are just some of the sites and stores having pre-Thanksgiving Black Friday sales right now:

- Amazon
- Walmart
- Toys "R" Us
- BlackFriday.com

The following is a partial list of stores who will start their Black Friday deals this weekend:

- Target
- Disney stores
- Kmart
- Sears

Walmart says it will match its competitors' Black Friday discounts on select products beginning this Friday, nearly a full week before Thanksgiving, matching deals at Target, Toys "R" Us and Best Buy in stores, as well as online.

For the first time in their 155 year history, Macy's will be joining other retailers like JCPenney and opening their doors on Thanksgiving. Most stores are opening their doors between 5 p.m. and 8 p.m. Thanksgiving. Some will remain open the entire weekend.

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