DENVER (AP) — Peyton Manning’s latest commercial doesn’t have a catchy tune like “Football On Your Phone” that he rapped with brother Eli.
In fact, he’s downright silent in this one.
A straight-faced Manning teamed up with John Elway, John Lynch and Chauncey Billups in a humorous ad campaign that launches Monday promoting the 2014 BMW Championship golf tournament at Cherry Hills Country Club.
The campaign, which coincides with the launch of public ticket sales, features print and video ads showing the four Denver sports greats attending “husher school” at Cherry Hills so they can serve as marshals at next year’s event.
They do some training to learn how to properly hold up the “QUIET” signs, with Lynch serving as a helpful tutor to Manning.
The print portion of the campaign features the foursome around a red golf cart holding their “QUIET” signs. They also 30-second recorded radio spots.
“I had this thought that with Denver being such a great sports town, if you were to get all the great sports stars in our town pitching the BMW, people are going to pay attention,” said George Solich, general chairman of the 2014 BMW Championship.
The BMW Championship is part of the PGA Tour’s FedEx Cup playoffs. No announcements have been made for future venues, but Solich said he’s confident Colorado can become a regular stop for the playoffs because of its great golf weather around Labor Day.
“Now, if we can just get the Thursday night opening NFL game again next year, we’d have the perfect storm,” he said. “There’s one way to assure that: the Broncos win the Super Bowl.”
The Broncos are hosting the NFL kickoff opener Sept. 5 but only because the defending champion Ravens couldn’t play the game in Baltimore because of a scheduling conflict with baseball’s Orioles.
By ARNIE STAPLETON, AP Pro Football Writer
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