DENVER (CBS4) – The Biennial of the Americas is a celebration of art, culture and thought. Thought as in — how will we manage to survive and thrive in the new media future — one with an international reach?
Canada Night is a big celebration of the art culture and people of our neighbor to the north. But the Biennial of the Americas is more. It’s business leaders from this hemisphere getting together to talk about the future that faces us all, like media executive John C. Malone. He doesn’t talk much to the media, but he talked to CBS4’s Greg Moody as part of the Biennial of the Americas symposium about the future of the media.
The world has changed from paper to a digital visual world with international reach at everyone’s fingertips as Malone, chairman of Liberty Global told Moody.
“Anything that you want to see or know from anywhere, to anywhere, in high quality, whenever you want it, and affordable. That was always the dream,” Malone said.
As for the channels, content and delivery systems we have come to know and love, it will become a question of evolve or die.
“Whether you are a print organization or a regional information provider, it’s pretty much the same,” Malone said. “You have to stay relevant to the needs of your audience. You are no longer protected by barriers that were technological or scale in nature. You are now sort of in the swim or drown category in media.”
Even in the world of local news, stations will face consolidation, fracturing audiences, and competition for advertising dollars.
“The role of local journalism is finding information and disbursing it, providing it, which is always going to be an important local function. Whether or not the advertising community is sufficiently large to support as many efforts in that area as currently exist in some markets is a question.”
All of which has been faced before with every new technology. But now those changes are coming faster than ever.
“The promise of that is here.”
– Greg Moody is CBS4’s Critic At Large. His reports on CBS4 News are featured on the CBSDenver.com Entertainment section.