DENVER (CBS4) – Denver Mayor Michael Hancock made a plea on Wednesday to “keep our heads up and off the phone when getting around town.”
Hancock was surrounded by victims of accidents as he urged people to be aware of their surroundings and avoid using cellphones or texting.
The campaign tries to reduce accidents by enforcing laws, educating the public and working on problem-prone locations.
“I ask all residents of Denver, our families and our neighborhoods, to join us in keeping your head up when walking, biking or driving,” Hancock said.
The Colorado Department of Transportation is using a video to launch a motorcycle safety campaign.
Makeup artists used motorcyclist Cody Carson to demonstrate what a crash survivor would look if he was not wearing proper safety gear.
CDOT says 72 motorcyclists and passengers died in the state last year. Nearly 70 percent were not wearing helmets.